Transparency Matters for Your Organization

One of the most important cultural values a company can have is transparency. Being open and honest is one of StartLightSoft’s bedrock principles; we believe operating with integrity with our customers and our internal teams is critical. And we’re not alone, nor are we setting the trend. More companies are opting for honesty and visibility rather than hiding behind red tape and dinosaur-sized management structures.

Label Insight conducted a survey where 94% of consumers surveyed said they’re more loyal to transparent brands. Additionally, 73% said they’d pay a little extra to support an open company.

While external transparency is valuable


The Best Collaboration Tools For Your Team

When you’re working with a team, communication needs to be transparent. If you’re not clear about directives or what someone wants for the scope of a project, that could be a recipe for a failed project or a lot of extra work.

Collaboration tools are the best way to avoid those lengthy email threads and combat your company silos. Here are a few tools we recommend giving a try to ensure your projects don’t go astray and your teams feel confident about their respective roles:

Trello

Technology teams everywhere have adopted the agile methodology. …


The 5 most important emotions in B2B marketing today

We live and work in emotional times. It’s not just that we’re feeling unfamiliar emotions, or feeling them more intensely; those emotions are also playing a bigger role in how we try to make sense of a suddenly confusing world. They’re as present in our professional lives as in our personal ones. That’s something B2B marketers can’t afford to ignore.

Even before the pandemic, evidence was stacking up that B2B brands miss out by not putting themselves out there emotionally. Research from Les Binet and Peter Field for the B2B Institute shows that B2B strategies that appeal to emotions are…


Software is the driving force of the world today. With an estimated 9 trillion devices in use, the software is the glue that connects people from all around the globe. The developers that build and develop these products are shaping and building the modern technological world.

The developer population was forecasted to hit approximately 26.4 million by this year but, even after the increasing number of developers, there still seems to be a talent shortage.

Change is the only constant on this planet. The software industry is one of those sectors that witnesses a constant change in practices due to…


Balance Sheet vs Income Statement: What’s The Difference?

The balance sheet and income statement are both important documents to business owners everywhere. When a company has a strong income statement it will usually have a good balance sheet, but it is possible for one of them to be weak while the other is strong. You may now be asking yourself what makes this happen — what makes them different? In the balance sheet versus income statement fight, who wins?

We can see the difference in what exactly each one reports. The income statement gives your company a picture of what the business performance has been during a given period, while the balance sheet gives you a snapshot of the company’s assets and liabilities at a specific point in time. That is just one difference, so let’s see what else makes these fundamental reports different.

What is a Balance Sheet?

The balance sheet is a snapshot of what the company both owns and owes at a specific period in time. It’s used alongside other important financial documents such as the statement of cash flows or…


Working with small business owners, we hear all the time that one of the biggest reasons people put off starting a business is because accounting scares them. They’re worried about keeping up with all the rules of accounting or that they’ll mess up their taxes. When they do decide to move forward, they know they’ll need a plan to tackle the financial side of their business, and many will weigh the options between hiring a bookkeeper, an accountant, or going it alone.

But what exactly does a bookkeeper do?

How are they different from an accountant? …


Post-COVID-19 Trends in Digital Healthcare

During the COVID-19 pandemic, we saw a major uptake for telehealth and many other digital healthcare tools, while the clinical trial space was massively disrupted. StartLightSoft experts share which changes are fleeting and what technologies are here to stay.

The outbreak of the novel coronavirus at the beginning of 2020 and its rapid spread across the globe have had a huge impact not only on public health but on every aspect of life. We have had to change the way we interact with each other, the way we travel, do business, and go shopping. Healthcare systems around the world were…


Major Big Data challenges in 2021

In 2020 Big Data is one of the most significant elements of digital transformation and nothing seems to change that in 2021. Every business, regardless of its size, can benefit from the effective use of certain information. Technologies created to gather, categorise, analyse, store and use Big Data will be developing as the Big Data market is rapidly growing.

  1. Information is the gold of the 21st century
  2. Big Data’s impact on business
  3. The major challenges of Big Data in 2021
  4. The future Big Data landscape
  5. Let us meet the new Data challenges

To start the Big Data topic, let us quote its most up-to-date definition by Gartner:

Big Data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.

Big Data is defined by four characteristics (the so-called 4 Vs):

  • Volume — the amount of gathered data;
  • Velocity — the speed of how data is…

A Guide to Storing Business Documents

No matter what kind of business you run, one thing is certain: managing and storing business documents is a fact of life. From day-to-day invoices and bills to tax documents that you reference only once a year, business owners are responsible for keeping track of a large amount of paperwork.

Those just starting out may find that they can get by without a proper document storage system. With only a few invoices a month, it’s easy to locate the one you need. Using memory alone, you can recall exactly where it’s saved on your desktop.

As time goes on and…


What Does a Bookkeeper Do?

Working with small business owners, we hear all the time that one of the biggest reasons people put off starting a business is because accounting scares them. They’re worried about keeping up with all the rules of accounting or that they’ll mess up their taxes. When they do decide to move forward, they know they’ll need a plan to tackle the financial side of their business, and many will weigh the options between hiring a bookkeeper, an accountant, or going it alone.

But what exactly does a bookkeeper do? How are they different from an accountant? …

StartLightSoft

StartLightSoft is a narrow-field expertise and professionalism of our developers, quality management and long-term cooperation.

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